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Fewer than half of agencies believe that client briefs are well articulated and that the marketers' requirements are clear during a pitch.
Increasing numbers of brand marketers are being tempted by life in adland and are making the switch in careers. We asked four senior marketers who have already made the leap if they missed life as the client.
Nicola Mendelsohn, the executive chairman of Karmarama, has been appointed vice-president of Facebook across Europe, Central and Eastern Europe, the Middle East, Africa and Russia, replacing Joanna Shields.
Twitter has signed its biggest advertising deal to date with an agreement with Starcom MediaVest Group, which is reported to be worth hundreds of million of dollars.
Direct Line Group is creating an in-house "digital agency" team, as the insurance company aims to "increase the depth" of its customer relationships.
Some of the UK's leading marketers have joined together to form the IPA's new Client Council, with a drive to help the ad industry adapt to a new era of commercial creativity.
The art of quantitative prediction is reshaping business, government and even Hollywood. Data-based decision-making is on the rise all around us.
ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.
Yves St Laurent is attempting to drive sales of its Radiance cosmetics range with a Facebook app that allows users to upload and beautify photos of themselves.
Coca-Cola, VW and The Financial Times are among the growing number of brands who have invited consumers to join in their birthday celebrations. But does anyone want to join the party? John Reynolds and Ben Bold investigate.
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