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Interflora legal victory over M&S signals new 'cautious' approach to keyword bidding

22 May 2013 | by John Reynolds

Brands are likely to be more cautious when bidding online for competitors' keywords and phrases following a key High Court ruling, according to a legal expert.

AKQA, Topshop and Bodyform triumph at Rev Awards 2013

20 May 2013

AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.

Microsoft and Facebook plan education before monetisation

14 May 2013 | by Matthew Chapman

Microsoft believes Facebook users need to be educated on the "richness and robustness" of the social network's search engine before it can be effectively monetised.

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

08 May 2013 | by Alex Brownsell

Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.

Snickers bids on commonly misspelled Google search terms

30 Apr 2013

The most commonly misspelled searched terms on Google were used to communicate Snickers' 'you're not you when you're hungry' message.

Facebook moves to defuse algorithm row

26 Mar 2013 | by Matthew Chapman

Facebook has denied accusations that it changed its algorithm to reduce the reach of organic posts and force brands into additional investment in media.

Microsoft calls for industry movement to cure online ad 'illness'

21 Mar 2013 | by Matthew Chapman

Microsoft is seeking an industry-wide push to stamp out the "illness" in the online advertising sector, caused by advertisers and publishers "slapping ads everywhere".

Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.

YSL creates Facebook app to promote Radiance range

21 Feb 2013 | by Ben Bold

Yves St Laurent is attempting to drive sales of its Radiance cosmetics range with a Facebook app that allows users to upload and beautify photos of themselves.

Topshop ties with Google for London Fashion Week content innovation

13 Feb 2013 | by Alex Brownsell

Topshop has teamed up with Google to create a series of digital innovations to engage consumers around the forthcoming London Fashion Week.

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