15 May 2013
A billboard in the small Peruvian village of Bujama has created 15,000 litres of drinking water in six months from humidity in the air to give residents access to a highly sought after clean water supply.
It is officially time to pass on, or at the least share with marketing, the baton of sustainability. It is also time to re-brand that baton.
The Department for Education has forced BlackBerry to take action over the problem of children "sexting" each other using the brand's instant messenger service.
Apple has refused to give parental controls on its devices greater prominence despite pressure from the Department for Education.
Coca-Cola is to expand calorie labelling to the front of all packs and has pledged not to advertise to children under 12-years-old, as it seeks to take the offensive against criticism that it is a contributing to global obesity problems.
Starbucks has moved to defend its reputation in light of a verbal attack from health minister Anna Soubry, who has accused coffee chains of contributing to childhood obesity.
24 Apr 2013
| by Chris Arnold, founder of Creative Orchestra
With Unilever reporting its second Sustainable Living Plan this week, Chris Arnold (below), founder of Creative Orchestra and author of 'Ethical Marketing & The New Consumer' examines what progress the FMCG giant is making with its CSR work.
Starbucks is to begin offering discounts to customers who use an environmentally-friendly reusable cup, in its latest effort to improve its reputation in the wake of its UK tax controversy.
Starbucks has signed up to a charitable initiative called Suspended Coffee, which allows customers to buy a coffee and then reserve one for the homeless.
Ben & Jerry's, the Unilever-owned ice cream brand, is offering aspiring entrepreneurs the chance to meet ethical business people, including Martha Lane Fox and Jo Fairley, through a series of Sundae School interactive workshops.