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The past year has been one of breathtaking highs and deep lows for some of the world's biggest media brands, writes Nicola Kemp.
Cadbury, the Kraft-owned chocolate brand, has signed a marketing partnership with ITV, incorporating the game show 'Minute to Win It', as part of its Spots V Stripes London 2012 activity.
Everton Football Club has signed a £12m three-year sponsorship deal with Thai beer company Chang, extending its existing commercial relationship with the brand.
Pernod Ricard UK, the global wines and spirits company, has launched an integrated marketing campaign to push its New Zealand wine brand, Brancott Estate.
Ford is to sponsor a series of family outdoor cinema screenings at stately homes in August and September, to promote the release of its latest Galaxy model.
LONDON - Waitrose is promoting its new store in Clerkenwell with a green marketing campaign.
LONDON - The recession has had a major impact on ambient media, driving down revenues, but the channel continues to offer marketers effective and highly targeted opportunities.
LONDON - From 'printing' brand logos on water in Japan and twittering on US cinema screens are among the digital innovations in this month's roundup.
LONDON - Miller Brands UK is running an ad campaign in Scottish cinemas to highlight Miller Genuine Draft's sponsorship of its ongoing live music events The Mill, which is held in Glasgow and Edinburgh.
LONDON - Hand sanitizing units carrying adverts are being trialled in the UK to encourage consumers to wash their hands to prevent to spread of Swine Flu.
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