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The past year has been one of breathtaking highs and deep lows for some of the world's biggest media brands, writes Nicola Kemp.
Classic FM is celebrating its 20th birthday with special programming and a flash mob video featuring a group of classical musicians and a choir, which surprised unsuspecting members of the public in a supermarket.
Absolute Radio will stage a live version of its 'Rock'n'Roll Football' show at Club Wembley on 12 March, inviting listeners to quiz the station's lead football anchors on the minutiae of football tactics, before a screening of Arsenal v Newcastle United.
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show with Pat Sharp as part of its push to increase awareness of its private health insurance services.
Figures show radio is still a popular medium with a mood-enhancing effect, while studies suggest it has immense potential to drive consumers to interact with social and mobile brand activity.
Global Radio, which owns the Capital and Heart radio networks, is preparing to take on Groupon and LivingSocial by launching a daily-deals website later this month.
With radio now a multi-platform media, brands are realising the potential, but there is still confusion as the government waits to make the digital switchover, writes Mark Sutherland.
Absolute Radio has published figures for its use of iAds, which leader Clive Dickens calls "over and above" the level of digital engagement seen on other digital ad platforms.
Beer brand Hobgoblin has teamed up with Kerrang! Radio to offer couples the chance to win a £20,000 medieval-themed wedding to coincide with the royal marriage ceremony in April.
As the strengthening of established radio brands gathers pace and new technologies for listening come on stream, the medium may at last be able to alter marketers' benign neglect of it. By Mark Barber
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