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Army begins recruitment drive despite redundancies

The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.

Why marketers are missing a trick by ignoring sensory perception

Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.

Thomas Cook ad banned for encouraging children to behave badly

A controversial Thomas Cook TV ad featuring a man letting down a holiday coach tyre has been banned after the ASA was deluged with more than 100 complaints.

Microsoft finds that half of Britons do nothing about online privacy

Research for Microsoft's first ad campaign to raise awareness about online privacy found that although 84% of people are concerned about it almost 50% are doing nothing about it.

British & Irish Lions legends feature in HSBC ad

JWT London is launching a campaign to support HSBC's sponsorship of the British & Irish Lions, featuring Lions Legends embarking on an epic voyage to Australia.

Sainsbury's capitalises on own-brand growth with TV push

Sainsbury's is pushing its own-brand range with a TV campaign to capitalise on the brand's growth and the completion of the relaunch of its core 'by Sainsbury's' range.

BT promises to end Sky's 'rough deal' with 'free' BT Sport

BT has thrown down the gauntlet to Sky with the launch of its new BT Sport service, promising an "affordable and exciting" new service which will challenge the dominance of Sky Sports.

Audi latest campaign pushes 'style and substance' message

Audi is using its latest UK ad campaign, featuring its first "heroine" in 20 years, to push the message that the brand offers drivers both "style" and "substance".

VisitEngland turns to Wallace and Gromit to highlight staycations

The quintessentially British characters Wallace and Gromit are planning a trip abroad in this TV ad before a fortuitous accident changes their mind and they decide to holiday at home.

Casino Royale free runners explore luxury Thomson cruise liner

The free running team behind Hollywood blockbusters Casino Royale and Harry Potter were drafted in to launch Thomson's newly renovated Platinum Cruise ships.

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