29 Apr 2013
The marketers from this year's Nxt Gen list give their advice to new and established marketers alike on keeping up with a changing world.
This month's Marketing contributors Sir John Hegarty and marketer Will Harris recount the best piece of marketing they have seen in recent weeks.
Honda has rolled out a pan-European campaign that aims to showcase both the performance and practical benefits of the latest 1.6 diesel engine model in its Civic range.
BT is mounting the first TV push for its catch-up TV service YouView with a new ad introducing the mother of one of its flatmate characters.
Butlin's, the Bourne Leisure-owned resort brand, is preparing a post-Christmas campaign to push its "altruistic" brand purpose of helping families "rediscover their sparkle".
17 Dec 2012
| by Staff
LBi has marked winning Marketing's Digital Agency of the Year prize with a video featuring its agency brand mascot, the unicorn.
14 Nov 2012
| by Nick Batten
Kimberly-Clark, the American personal care corporation, has rolled out an integrated marketing campaign in support of Kleenex Balsam that encourages families to "give a little extra care" this winter.
Following his presentation at IAB Engage, Brand Republic's Loulla-Mae Eleftheriou-Smith talks to Peter Duffy, marketing director for EasyJet, about Sophie Morgan, C4's Paralympic presenter who took to Twitter to complain about the airline's disabled access.
John Lewis' Christmas campaign is focusing on a snowman's romantic mission to buy a gift for a snow woman, as the brand seeks to distance itself from rivals' more traditional seasonal ads.
Marks & Spencer (M&S) is putting a four-year-old boy with Down's Syndrome at the forefront of its Christmas television campaign.