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Sainsbury's capitalises on own-brand growth with TV push

Sainsbury's is pushing its own-brand range with a TV campaign to capitalise on the brand's growth and the completion of the relaunch of its core 'by Sainsbury's' range.

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.

Ikea focuses on outdoor range with battle against gnome army

Ikea is pushing its outdoor range with a TV spot featuring a couple battling against a gnome army in the latest stage of its attempt to drive behavioural change.

IKEA fends off an army of gnomes

Spring is a time for sprucing up the garden and an already onerous task is made near-impossible by a group of militant gnomes.

Adidas: nothing else but blue matters

Nine members of the Chelsea squad get immersed from head to toe in paint to prove their allegiance to the blue of their club.

Early Rider channels spirit of adventure

Adventure is being put at the heart of this beautifully-shot campaign featuring a boy riding an Early Rider bike while being accompanied by his pet husky.

Asda launches mock-Budget promotion campaign

Asda is launching a mock-Budget advertising campaign, called Price Lock, which aims to highlight its commitment to maintaining low prices on essential items, such as milk, bread and butter.

Morrisons cleared of 'outdated' gender stereotypes by ad watchdog

Morrisons has been cleared of sexism by the advertising watchdog over its TV ad that showed a mother struggling to cope with Christmas preparations.

David Beckham stars in Sainsbury's Active Kids TV campaign

Sainsbury's is to use brand ambassadors David Beckham and Ellie Simmonds for the first time in a TV ad for its Active Kids scheme.

Superdrug replaces Gavin & Stacey star with 'real store colleagues'

Superdrug has dropped 'Gavin and Stacey' actress Joanne Page from its advertising and replaced her with a campaign featuring its own staff, to highlight its customer service.

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