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Audi latest campaign pushes 'style and substance' message

09 May 2013 | by Alex Brownsell

Audi is using its latest UK ad campaign, featuring its first "heroine" in 20 years, to push the message that the brand offers drivers both "style" and "substance".

Jaguar film tells story of 'betrayal' and 'passion'

25 Apr 2013

Filmed in Chile's Atacama Desert, the 13-minute short film promises a story of "betrayal, retribution, passion and greed".

Audi rolls out first augmented-reality ads to promote R8 supercar

25 Feb 2013 | by Alex Brownsell

Audi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus "supercar" model.

Honda creates 'rotating' ad to showcase Civic benefits

21 Jan 2013 | by Alex Brownsell

Honda has rolled out a pan-European campaign that aims to showcase both the performance and practical benefits of the latest 1.6 diesel engine model in its Civic range.

Land Rover charts 65-year history in first brand campaign

29 Aug 2012 | by Sarah Shearman

Land Rover launches its first brand campaign, which charts the history of the car marque back to its beginnings in 1947, breaking during tonight's coverage of the Paralympic Games on Channel 4.

Euro 2012 sponsors on red alert over claims of racism

08 Jun 2012 | by John Reynolds

Sponsors of the 2012 Uefa European Football Championship are today (8 June) on red alert as they seek to avoid any association of their brands with reported cases of racism in the Ukraine during the tournament.

Toyota launches digital teaser campaign for its latest sports car

25 May 2012 | by Sarah Shearman

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.

Adwatch (May 2) Top 20 recall: Audi

02 May 2012 | by Jamie Maker, director, Brave

The brand highlights its strong heritage as an auto innovator while promoting its latest cars.

Audi brings 'Vorsprung' position to fore with new TV ad

29 Mar 2012 | by Alex Brownsell

Audi is rolling out a new TV ad for its A5 model, bringing its commitment to its 'Vorsprung Durch Technik' back to the fore of its UK marketing.

Nissan switches ad focus to ‘innovation’

13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

Nissan is moving away from its urban-themed ad campaigns with a fresh pan-European marketing strategy flagging up the car marque’s innovation.

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