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As users consume more video content online and television gets connected, brands need to respond as these two advertising platforms converge.
To anticipate what your consumers will want in the future, you need to understand the culture that infuses their lives. Here are three ideas to help forward-thinking brands stay ahead of the curve.
Customer experience management is a vital undertaking for any brand that cares what its users think - and say - about its products and services. Follow these six steps to putting the customer first.
Entering people's world over an extended period of time, rather than simply asking them to fill in a questionnaire or take part in a focus group, will reveal far more about consumer behaviour.
Surveys and social-media intelligence both have strengths, but combining them yields the best data.
The 'insight' label has lost its aura. To win it back, market researchers need to pinpoint areas of passion and tension, be provocative and make sure that the best ideas excite clients for longer.
Experiential's stature has been enhanced by the core content it offers campaigns.
Plenty of agencies claim to be experts in the experiential field. Here's how to make sure that yours measures up.
A new creative model shows how traditional channels can amplify brand experiences.
Understanding human behaviour is the key to achieving amplification through your event activity.
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