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Microsoft finds that half of Britons do nothing about online privacy

14 May 2013 | by Maisie McCabe

Research for Microsoft's first ad campaign to raise awareness about online privacy found that although 84% of people are concerned about it almost 50% are doing nothing about it.

Littlewoods: The retailer took a traditional position for its Christmas campaign

16 Jan 2013 | by Richard Armstrong, Partner, Kameleon

Marketing's unique weekly analysis of advertisement recall in association with TNS.

EE: Kevin Bacon fails to champion EE and 4G

09 Jan 2013 | by Tom Roberts, Managing director, Tribal DDB London

Marketing's unique weekly analysis of advertisement recall in association with TNS.

Asda boss dismisses 'sexist' Christmas ad complaints

15 Nov 2012 | by Matthew Chapman

Asda chief executive Andy Clarke has come out in defence of its Christmas campaign, claiming it is "a great ad" after the ad watchdog launched an investigation into it.

Paul Evans on launching Xbox's Kinect Star Wars game

31 Oct 2012 | by Arif Durrani

Promoting the launch of Microsoft's multi-market videogame Kinect Star Wars earlier this year relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM, says Paul Evans.

Adidas has the edge on Nike's similar TV advertising campaigns

01 Aug 2012 | by Richard Alford, managing director, M&C Saatchi

Challenge everything; impossible is nothing; just do it; all-in; my time is now; take the stage; make it count; write the future. That is, in essence, my initial review of the latest Adidas ad.

Adwatch (May 16) Top 20 recall: Bird's Eye

15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

Birds Eye's Polar Bear campaign is good not great

Adwatch (May 2) Top 20 recall: Florette

09 May 2012 | by Russell Ramsey, executive partner, JWT London

The salad has ignored platitudes about provenance and 'passionate farmers'

Adwatch (May 2) Top 20 recall: Audi

02 May 2012 | by Jamie Maker, director, Brave

The brand highlights its strong heritage as an auto innovator while promoting its latest cars.

Adwatch (April 18 ) Top 20 recall: Lynx

18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA

Haircare product ad maintains the brand's personality, but needs a stronger creative idea

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