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BT has thrown down the gauntlet to Sky with the launch of its new BT Sport service, promising an "affordable and exciting" new service which will challenge the dominance of Sky Sports.
BlackBerry has claimed its recruitment of singer Alicia Keys, director Robert Rodriguez and author Neil Gaiman, will not form part of a "traditional product endorsements" strategy.
Waitrose is to extend its successful marketing campaign featuring brand ambassadors Delia Smith and Heston Blumental in a series of instructional Christmas ads from tonight (11 November).
The AA is supporting its push into home emergency services with an ad campaign fronted by comedian John Cleese.
Coca-Cola has launched an integrated advertising campaign supporting Powerade Zero, as it looks to ramp up its presence in the sports drink market.
Nintendo has revealed the extensive line-up of celebrities who will feature in its pre-Christmas campaign promoting a range of games for its Wii and DS consoles.
Superdrug has launched its first major TV advertising campaign for 10 years, introducing actress Joanna Page as the face of the retailer.
Philips is spicing up product demos by taking the plunge into comedy, with a new online TV series called 'Nigel and Victoria', running on YouTube.
