Publicis Groupe is ending 2012 with the 100% acquisition of full-service agency Rokkan Media in New York for an undisclosed sum.
Publicis Groupe's new partnership with IBM to drive integrated content and ecommerce will create "a very powerful offer" for chief marketing officers, according to an industry observer.
SodaStream is considering legal action after Clearcast turned down the brand's appeal against its decision to block the broadcast of its new TV campaign, because it "denigrated" the bottled-drinks market.
15 Nov 2012
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
08 Nov 2012
| by Staff
A new airport advertising medium targeting the world's richest travellers is being launched by the media sales company 7 Heaven.
QualitySolicitors, the national legal brand, has moved its £15 million advertising account out of Team Saatchi and into Kindred.
Rory Sutherland, Ogilvy & Mather's vice-chairman, will be presented with an honorary fellowship from the Institute of Direct and Digital Marketing (IDM), as the organisation celebrates its 25th anniversary.
Advertising agencies need to "blow themselves up and start again" in order to make themselves relevant to the new world order and safeguard their future, according to former industry leader and entrepreneur, Cindy Gallop.
18 Oct 2012
| by Katherine Levy
Newsworks, the marketing body for the national newspaper industry, has appointed David Pattison as its chairman.
11 Oct 2012
Its latest adspend forecast makes sobering reading, Alasdair Reid writes.