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The music industry is uniting to fund an international ad campaign to make people appreciate the value of music.
JWT London has created a three-part advertiser-funded series starring Hollywood stars Tom Hardy, Adrien Brody and Henry Cavill, to promote Shell's Helix Ultra premium oil.
Blink and you might have missed it, which in many ways is rather apt, but last week marked two years of product placement in UK TV programmes. To call it a damp squib would be to underplay the non-starter product placement has so far turned out to be.
So, we have lost our AAA credit rating and Moody's expects UK growth to "remain sluggish over the next few years". What are we going to do about it? Well, in terms of industry initiatives, quite a lot, actually.
Google officially launched its digital training initiative called Squared tonight, described as a "mentorship and digital skills internship", where graduates will walk away with a recognised qualification.
Kayak, the US-based travel search engine, has hired ZenithOptimedia to handle its digital and offline media planning and buying business across Europe, including the UK.
Mindshare is not broken, but it does need to evolve - and quickly. The elevation of the chief operating officer, Mark Creighton, into the chief executive hot seat promises to continue this journey apace, Arif Durrani writes.
Foxy Bingo is focussing on fans for the first time in its latest multi-million pound TV ad campaign.
Publicis Groupe is ending 2012 with the 100% acquisition of full-service agency Rokkan Media in New York for an undisclosed sum.
Publicis Groupe's new partnership with IBM to drive integrated content and ecommerce will create "a very powerful offer" for chief marketing officers, according to an industry observer.
