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Gravity Road fed on the imagination of ordinary consumers in its campaign for Bombay Sapphire, Mark Boyd explains.
How did you get into fashion? I got into collecting denim a long time ago when I used to shop in American Classics on the King s Road [in Chelsea, London] and rifle around looking for old Redlines. I used to skateboard in them, which is a bit crazy, looking back. I ve always been into clothes and particularly...
VW's advertising has evolved as the brand has grown market share, its UK marketing chief tells John Tylee.
Ad agencies are holding themselves back by pandering to their clients' misguided fear of rocking the boat, when the biggest risk is their work not being noticed at all, Chris Hirst writes.
Mother has promoted the creative director Gustavo Sousa to partner and tasked him with planning the launch of an office in Brazil.
What do you make of the latest pressure group, Leave Our Kids Alone, which wrote to The Daily Telegraph calling to ban ads aimed at children under 11 years old? Oh dear. When suggestions such as this are so manifestly well-intentioned, you voice your reservations at personal risk. It seems difficult...
Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held by Partners Andrews Aldridge.
An office that looked like an investment bank just wouldn't do once the agency embarked on a way of working that was more open and vibrant, Nick Gill writes.
For agencies already operating in a super-supplied market, the arrival of Accenture's tanks on the advertising lawn doesn't look particularly welcome.
Every week, the O2 account team starts with a vow to steer clear of the VCCP biscuit cupboard in favour of the fruit bowl.
