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Havas Media boss Marc Mendoza is clearly a man with a sense of humour, and a touch of masochism.
Ask people if they have read a book about advertising and chances are they will name The Hidden Persuaders. Since it was first published in 1957, Vance Packard s Orwellian portrait of ad people probing the unconscious desires of consumers has shaped a widespread view of an industry skilled in the...
Gravity Road fed on the imagination of ordinary consumers in its campaign for Bombay Sapphire, Mark Boyd explains.
How did you get into fashion? I got into collecting denim a long time ago when I used to shop in American Classics on the King s Road [in Chelsea, London] and rifle around looking for old Redlines. I used to skateboard in them, which is a bit crazy, looking back. I ve always been into clothes and particularly...
VW's advertising has evolved as the brand has grown market share, its UK marketing chief tells John Tylee.
Ad agencies are holding themselves back by pandering to their clients' misguided fear of rocking the boat, when the biggest risk is their work not being noticed at all, Chris Hirst writes.
For agencies already operating in a super-supplied market, the arrival of Accenture's tanks on the advertising lawn doesn't look particularly welcome.
WHAT THEY DID Norbury and Bellis-Jones came up with the idea to launch a business selling cardboard boxes to home-movers on behalf of the youth homeless charity Depaul. Profits from the boxes, which feature tales of youth homelessness, go to the charity. Tell us about this project. We knew traditional...
Mergers and acquisitions are changing as networks look to new technology and emerging markets, Keith Hunt writes.
Emma Harris, the former sales and marketing director at Eurostar, revealed a shocking statistic at an account management breakfast organised by the IPA earlier this month the average client-agency relationship tenure has apparently dropped in length from seven years and two months in 1984 to just...
