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Ian Darby s ears popped after listening to the voiceover on the new American Airlines ad: "This expensive-looking corporate tat features people who are still amazed by a plane flying overhead, backed by a feeble script that appears to equate a mere livery change with the progress of the human race."
Etihad Airways, the national airline of the United Arab Emirates, is launching its first major ad campaign in three years in a bid to reinforce the high level of customer service it offers its passengers.
Emirates has launched 29 whimsical animated ads in 14 languages to show the lighter side of language.
LateRooms.com has released a new ad starring Ben and Lucy, the young couple introduced to viewers last year, which explains how the hotel booking site can serve a couple's changing needs.
M&C Saatchi has created its first piece of work for Virgin Holidays since winning the account in September.
British Airways has released three TV ads selling its product benefits with slow motion close-ups and voiceovers describing a "friendly lemon", a "happy jumper" and a "relaxed trainer".
EasyJet has brought a price tag back to its TV advertising in a new spot created by VCCP, called "holiday moments", as part of its 'Europe by easyJet' work.
Air New Zealand has launched a humorous in-flight safety video featuring animations of American and international celebrities, including Barack Obama and Snoop Dogg.
Brand USA, the marketing body for North America, is launching its first global campaign next month, which invites tourists to "discover" the United States and features Johnny Cash's daughter, Rosanne.
LateRooms.com, the online hotel brand, is launching a campaign that introduces two characters, Lucy and Ben, and the strapline, "For your every need".
