The7stars wins media brief to resurrect HMV
20 May 2013 | by Louise Ridley
The7Stars has been appointed to revive HMV's fortunes and refocus the retailer's marketing on music and film, after it was rescued from administration in April.
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Metro launches gaming site with £1.9m ad campaign
22 May 2013 | by Priyanka Mehra Dayal
Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".
Heinz brings back invisible bottle of tomato ketchup
20 May 2013 | by Priyanka Mehra Dayal
Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase 'It has to be Heinz," following the brand being featured in 'Mad Men' on Sky Atlantic.
Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
17 May 2013 | by Ben Hall
Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.
Things we like
17 May 2013
Campaign's selection of media news and views of note in the week before 17 May 2013.
Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
16 May 2013 | by Louise Ridley
Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.
Raising the game for BT Sport
16 May 2013
Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into sports.
Samsung strikes placement deal with The Wanted
14 May 2013 | by James Swift
Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.
LMFM challenges bakers to be Brave on World Baking Day
13 May 2013 | by Jeremy Lee
Lean Mean Fighting Machine has created a campaign to encourage home bakers to create a cake they have never made before for World Baking Day on Sunday 19 May.
British & Irish Lions legends feature in HSBC ad
10 May 2013 | by Jeremy Lee
JWT London is launching a campaign to support HSBC's sponsorship of the British & Irish Lions, featuring Lions Legends embarking on an epic voyage to Australia.
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