Avios appoints MBA to DM and digital account
18 Jan 2013 | by Ian Darby
Avios, the travel loyalty programme previously known as Airmiles, has appointed MBA to handle its direct marketing and digital account.
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28 Feb 2013
Campaign's selection of media news and views of note in the week before 1 March 2013.
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BSkyB divides £25m direct brief between three shops
18 Oct 2012 | by Sara Kimberley
BSkyB has split the bulk of its £25 million direct marketing account between Elvis, Kitcatt Nohr Digitas and Inferno.
TMW recruits MPG data strategy head
16 Oct 2012 | by Ben Bold
TMW has appointed MPG Media Contacts head of data strategy Anna Foster to the newly created role of data director.
Sky's Harry's Back fantasy football campaign goes live
03 Aug 2012 | by Loulla-Mae Eleftheriou-Smith
Sky Bet's fantasy football campaign featuring ex-Tottenham Hotspur manager Harry Redknapp has launched today (3 August) with a tongue-in-cheek creative that features his pet dog.
Guerrilla art group sabotages outdoor ads
17 Jul 2012 | by Loulla-Mae Eleftheriou-Smith
A guerrilla campaign led by 26 international artists, including Banksy collaborator Paul Insect, have covered existing outdoor campaigns with their own work to "challenge the destructive impacts of the advertising industry".
Founder Mark Cridge to exit Glue and Aegis Isobar network
29 Jun 2012 | by Sarah Shearman
Mark Cridge, the global managing director of Aegis Media's Isobar network and founder of Glue, has decided not to return to the business following a six-month sabbatical.
Lush ad banned over claims that reptile trading was driving species to extinction
09 May 2012 | by John Reynolds
An ad for cosmetics company Lush has been banned by the advertising watchdog after it ruled that its claim that reptile trading was driving the species to extinction was false.
Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Heathrow, the BAA-owned airport, is launching an Easter advertising campaign which highlights its family-friendly services, such as pre-flight play areas.
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