Samsung strikes placement deal with The Wanted
14 May 2013 | by James Swift
Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.
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Things we like
17 May 2013
Campaign's selection of media news and views of note in the week before 17 May 2013.
Is real-time marketing the future of advertising?
02 May 2013
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
Arif Durrani: Facebook's UK advisory board creates a stir
02 May 2013 | by Arif Durrani
Facebook created something of a stir last week when it unveiled its first UK advisory board, comprising senior brand and agency marketers.
Mark D'Arcy on what makes a great Facebook campaign
01 May 2013 | by Arif Durrani
The way the more successful brands are approaching advertising campaigns on Facebook is evolving fast, with talk of 'likes' being replaced by responsive, narrative-led goals formed by those at the heart of the brand, says Mark D'Arcy, global director of creative solutions at the social network.
Vodafone splashes €3m on painting Madrid Metro red
25 Apr 2013 | by Maisie McCabe
Vodafone has extended its global 'Red' campaign with a €3m (£2.6m) deal to become the first long-term sponsor of a Metro line in the Madrid subway.
A view from the bottom
25 Apr 2013 | by Joe Yule
The week starts with a question. How would a digestive biscuit taste if you dunked it in peppermint tea? Probably horrible, the marketing team think.
Never mind big data, what we need in media is data that speaks the same language
25 Apr 2013 | by Sue Unerman
Media research may be improving in accuracy in silos but, overall, we are building the Tower of Babel.
English National Opera appoints Total Media
03 Apr 2013 | by Maisie McCabe
The English National Opera (ENO) has appointed the independent media agency Total Media ahead a "radical" marketing campaign to attract new audiences.
Yahoo to sponsor Wireless Festival as part of new positioning
12 Mar 2013 | by Maisie McCabe
Yahoo, the US internet company, has signed an estimated high six-figure deal to sponsor this summer's Wireless Festival as part of a three-month run of gigs in Europe and the US.
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