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The incoming IPA president, Ian Priest, will concentrate on advancing the cause of 'commercial creativity' during his two-year tenure.
Anne Cassidy is both horrified and impressed by Dare and Now s anti-smoking ad for the Department of Health: "Even hardened smokers would find it hard to continue to light up with the same insouciance after watching this film, which shows what appears to be a cancerous tumour growing out of a cigarette....
PHD knew that CPR is one of those things people feel they should know, but don't, so the aim here was to remove any barriers to learning how to save someone's life.
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
The IPA wants employment rules that are unhelpful to the ad industry altered, John Tylee writes.
Gavin Patterson says the marketing industry deserves credit for its early adoption of the digital economy, but will finally fulfil its promise this year.
Anne Cassidy is heartened to see Vinnie Jones back to form in Grey London's new spot for the British Heart Foundation:
Thank God November, or should we say Movember, is over. There were so many dodgy moustaches on show, the industry looked like it was populated by the cast of a 70s cop show.
Bartle Bogle Hegarty has done Barnardo's proud with the latest spot, according to Anne Cassidy:
That most tedious time of year is almost upon us - when (usually male) adlanders attempt to grow moustaches for charity.
