Government warned to treat brand link-ups with caution
16 May 2013 | by Louise Ridley
The Government could be accused of giving brands undue influence on policy by allowing exclusive sponsorship of its campaigns, ad industry executives warn.
Click
to remove filters
Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.
The Government could be accused of giving brands undue influence on policy by allowing exclusive sponsorship of its campaigns, ad industry executives warn.
The7stars has been appointed to work on ads that will be sent to MPs and appear in national press to support a lobbying campaign against biomass subsidies.
The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!
Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.
Parcelforce Worldwide has appointed Proximity London to handle its CRM account, following a competitive process.
Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.
Gocompare.com headed the Advertising Standards Authority's list of shame of the most-complained-about ads in 2012, with two spots chalking up close to 2,000 protests. However, the body rejected claims that the ads were offensive or harmful.
A policy advisor to David Cameron is proposing a relaxation of Britain's ban on political advertising on television and radio.
Last week's Nabs Tuesday Club was held on a Wednesday due to the commitments of guest speaker Sir Martin Sorrell, but the charity's chief executive, Zoe Osmond, says she was happy to accommodate him.