Advertising mustn't be the scapegoat for society's ills
07 Mar 2013 | by Danny Rogers
"I know, let's ban the advertising." It's an increasingly common edict from government when tackling any sort of societal-behavioural problem.
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The Government could be accused of giving brands undue influence on policy by allowing exclusive sponsorship of its campaigns, ad industry executives warn.
"I know, let's ban the advertising." It's an increasingly common edict from government when tackling any sort of societal-behavioural problem.
The Labour Party is to consider a further clampdown on junk food and alcohol advertising during the policy review that will shape its manifesto for the 2015 general election.
You're probably fed up with stories about big data and the Obama election victory by now. It's a shame - it's a story I'd loved to have written.
16th November. Mother has captured Caner Research UK's Race for Life account.
Partners Andrews Aldridge shoots up the creative league with its Amira win, while MWO enters the table with Dreams.
Brands and their agencies are not taking full advantage of the £300 billion purchasing power of the UK's black and ethnic communities, according to a new report from the IPA.
Partners Andrews Aldridge captures the Payments Council account, while Leo Burnett boosts its earnings with the £1 million Vitaminwater brief. In media, OMD scoops the £7.3 million NSPCC business and Total Media wins the £2.4 million Actegy Health.
The Government has rejected demands by MPs for a French-style ban on TV commercials and new curbs on cinema ads for alcohol.
Concern is rising among agencies over the use of e-auctions in client pitches, forcing the IPA to issue guidelines to prevent abuse of e-auctions and e-sourcing.