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Heinz brings back invisible bottle of tomato ketchup

Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase 'It has to be Heinz," following the brand being featured in 'Mad Men' on Sky Atlantic.

Danone appoints Hypernaked for CRM activity

Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.

Cockburn's hands ad briefs to The Corner

Cockburn's, the port producer, has appointed The Corner to its UK and global advertĀ­ising accounts after a three-way pitch.

Pitch update

This week's pitch news from Morrisons, Tetley, Itsu, Scottish Power and British Airways.

LMFM challenges bakers to be Brave on World Baking Day

Lean Mean Fighting Machine has created a campaign to encourage home bakers to create a cake they have never made before for World Baking Day on Sunday 19 May.

Nature Valley awards integrated business to start-up

General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.

Pick of the week: Robinsons, BBH

Jeremy Lee is a fan of the new Robinsons TV ad: "BBH has managed to make this charming and evocative ad sweet without being saccharine." It was created by Matt Moreland, Chris Clarke, Sarah Hardcastle and Elliott Shiels, and directed by Si Ad through Academy.

Ferrero embarks on global media review

Ferrero, the Italian chocolate company, has called an international review of its media planning and buying business, putting the UK incumbent, MEC, on alert.

Tetley-owner Tata calls ad review

Tata Global Beverages, which owns Tetley and other tea brands, is putting its creative account up for review as part of its drive to improve marketing effectiveness and efficiency.

Carlsberg adds McCann Erickson to creative roster

McCann Erickson has won a spot on Carlsberg Group's roster after a competitive pitch.

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