15 Jul 2009 | by Suzanne Bidlake
LONDON - A total of 85 entries have been shortlisted for prizes in Campaign Photo - a new set of awards that recognise the value that creative image-makers bring to the power of advertising.
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson