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Seat, the Volkswagen-owned car marque, is launching an augmented reality app for visitors to its showrooms, to discover more about the new Leon.
Publicis Groupe has changed the way it works to reflect the reorganisation of the Renault marketing team as the advertising giant and car maker evolve away from the traditional relationship between a supplier and a client.
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
The car-maker used simple drawings to highlight the A3's clean lines and attract friends of its fans
Anne Cassidy truly despairs at Skoda's latest spot, created by Leagas Delaney Prague:
Volkswagen has invested in branded content with a new music show on Channel 4 to promote the VW Beetle.
Ian Darby is revved up by Saatchi & Saatchi's "real deal" for the Toyota GT86:
Auto Trader, the used-car title part-owned by the Guardian Media Group (GMG), is launching an ad campaign trumpeting its digital credentials amid an imminent rival from News International.
Mcgarrybowen kicks off its rebrand by winning the £25m Honda account, while Bartle Bogle Hegarty enters the league with its capture of the £12m RAC business.
Ian Darby is impressed by Wieden & Kennedy London's "the more we look, the more we learn" Honda campaign:
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