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Whitcombe returns to Lida as operations chief

Lida has rehired its former deputy managing director Louise Whitcombe, the CRM director at Bartle Bogle Hegarty, as its first chief operating officer.

Cameron and Westwood share stories at iEX2013

James Cameron, Vivienne Westwood, Heston Blumenthal and the Freakonomics author Steven Levitt shared insights and spread inspiration to a marketing audience at Idea Exchange (iEX2013).

Burberry partners with Google on digital kisses campaign

Burberry has partnered with Google to launch a social campaign that allows users to send their real kisses around the world.

MEDIA360: Domino's to behave more like a media owner

Domino's has said it has to behave more like a media owner today than ever before, so as to achieve "less manipulation and more inspiration".

MEDIA360: 'What would Jesse do?' asks Boots marketing chief

Boots is driven by the campaigning values of its founder Jesse Boot, according to Elizabeth Fagan, marketing director of Boots UK, at today's Media360 event.

Sage by Heston Blumenthal hires MBA

Sage by Heston Blumenthal, a new range of appliances from the celebrity chef, has appointed MBA to handle its UK advertising account.

ASA rejects calls to censor Ikea ad

Ikea's ad featuring a family at war with their garden gnomes has escaped an Advertising Standards Authority (ASA) investigation, despite the ad watchdog receiving almost 50 complaints.

Goodstuff awarded £1m Diesel TimeFrames business

Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.

The Minimart wins £3m Sudocrem account

Sudocrem, the nappy rash cream brand, has appointed independent advertising agency The Minimart to its £3m UK ad account as it looks to expand the brand.

Polycell gets cheeky in crack-filler campaign

Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.

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