Is Zenith report too gloomy?
11 Oct 2012
Its latest adspend forecast makes sobering reading, Alasdair Reid writes.
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The 10 most popular ads among YouTube UK users in 2012
06 Dec 2012 | by Sarah Shearman
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
Specsavers runs tongue-in-cheek Ukrainain goal press ad
21 Jun 2012 | by Sarah Shearman
Specsavers claims its reactions are quicker than John Terry's, after running a tongue-in-cheek press ad poking fun at the referee's decision to disallow a goal during England's Euro 2012 clash against Ukraine.
Virgin Pure appoints MG OMD to £2m account
06 Jun 2012 | by Maisie McCabe
Virgin Strauss Water, the water purification joint venture from Virgin Group and Strauss Water, has appointed Manning Gottlieb OMD to handle the £2m media planning and buying account for the newly launched Virgin Pure brand.
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
The UK's commercial television sector has continued to attract advertising spend since December and remains on track to achieve growth of 1% in 2012, according to ZenithOptimedia.
Argos to launch series of ads tailored to ITV programming
28 Jul 2011 | by Maisie McCabe
The retailer Argos is to launch ads tailored to TV programmes, such as Emmerdale and Coronation Street, and to genres such as "daytime" as part of a major partnership deal with ITV.
MediaCom retains Bose account after review
28 Jul 2011 | by Katherine Levy
Bose, the audio company, has retained MediaCom as the agency on its £20 million pan-European media planning and buying account.
DLKW and Walker Media net Health Lottery launch task
16 Jun 2011 | by Jeremy Lee
DLKW Lowe and Walker Media have been appointed by The Health Lottery to handle what is expected to be one of the biggest consumer launches of the year.
Wallpaper magazine allows readers to personalise Rolex ad
18 May 2011 | by Oliver Luft
Readers of IPC Media's Wallpaper are being offered the chance to design their own Rolex ad, to be featured in a personalised copy of the August issue of the magazine.
Bose calls pitch for £20m pan-Euro media
24 Mar 2011 | by Katherine Levy
Bose, the audio company, is reviewing its £20 million pan-European media business.
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