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Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".
Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.
Louise Ridley enjoys the latest NatWest ad: "This wedding spot is touching without being overly sentimental, demonstrating the app s functionality but not getting too techy." It was written by David Fleetwood, art directed by Gary Monaghan and directed by Steve Reeves through Another Film Company.
JWT London is launching a campaign to support HSBC's sponsorship of the British & Irish Lions, featuring Lions Legends embarking on an epic voyage to Australia.
Comparethemarket.com has today launched a 30-second TV spot that brings together characters from Comparethemarket.com and Comparethemeerket.com.
MasterCard will release a campaign during next week's UEFA Champions League quarter-finals highlighting its role sponsoring player mascots for the first time.
Ian Darby is less than impressed with More Th n s new commercial: "It s sad to see that the More Th n Freeman character has been replaced with forced-looking footage of a cheap sales promotion. Its feel the love line seems generic and I m fed up with oversized teapots."
Ian Darby is shocked by the wooden performances in the new spot from Santander: "Jenson, Jess and Rory could have been used to much better effect but, instead, they are shoehorned into a weird stalker scenario in a bloke s house. The impact is deathly dull."
Wonga.com and other short-term loan companies are to face restrictions in how they can advertise, under plans announced by the Government today.
HSBC has followed up last year's "lemonade" campaign with a new ad that shows how the young girl from the original spot is growing her business internationally.
