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Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".
Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
Banking brands are in need of a few 'likes'. So what better way to get some than by tapping into the Games?
Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate its roster.
A campaign for American Express, created with Digitas and with above-the-line support from Crispin Porter & Bogusky, has won the inaugural Facebook Studio Award.
Esure, the internet and phone-based insurance company, is conducting a review of its digital media business, currently held by Equimedia.
Barclays has appointed LBi, Profero and SapientNitro to a new global digital roster for its Wealth, Corporate and Capital divisions after a review process aimed at reducing the number of its agencies.
Churchill, the Royal Bank of Scotland-owned insurance company, has appointed WCRS&Co to handle its digital account.
Lloyds TSB is introducing an animated ad campaign to promote its free online money-tracking service, Money Manager.
