MEDIA360: 'Bland data' is not enough, says RSA's Markey
07 Jun 2013 | by Chloe Smith
Analytics and creativity must come together for clients to make the most of big data said Pete Markey, chief marketing officer of RSA Insurance, at Media 360.
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Post Office to launch holiday campaign with Dare
11 Jun 2013 | by Magda Ibrahim
The Post Office will push its holiday services in a print, outdoor and online campaign launching next week.
Churchill Insurance to sponsor Animal Heroes on ITV
04 Jun 2013 | by Magda Ibrahim
Churchill Insurance will launch its first ITV sponsorship with 'Animal Heroes', which follows animals that work with British service men and women, and debuts tonight.
OgilvyOne hires PwC marketer Mark South to board
22 May 2013 | by Magda Ibrahim
OgilvyOne has hired Mark South as regional director of strategic services for Europe, Africa and the Middle East (EAME).
The Year Ahead For...The City
10 Jan 2013
Paul Richards expects a positive 2013 for ad groups that balance the use of their capital and develop new revenue streams in fast-growing areas.
The 10 most popular ads among YouTube UK users in 2012
06 Dec 2012 | by Sarah Shearman
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
Louis Spence gags Gio in GoCompare's festive spot
12 Nov 2012 | by Sarah Shearman
Louis Spence, the 'Dancing On Ice' judge, saves the nation from listening to Gio Compario, GoCompare's operatic brand character, perform his signature song, in the price comparison site's Christmas ad.
New business leagues (26 October 2012)
25 Oct 2012
Abbott Mead Vickers BBDO wins the £2.5m Financial Services Compensation Scheme account, while MPG Media Contacts lands the £2m Your Move brief.
Santander's value-driven approach to banking stars its staff
26 Sep 2012 | by Loulla-Mae Eleftheriou-Smith
Santander, the Spanish-owned high-street bank, has launched a TV ad created by Havas Worldwide that stars its staff in its new value-driven approach.
Connected Campaign of the Month: Lloyds TSB
17 Aug 2012
Banking brands are in need of a few 'likes'. So what better way to get some than by tapping into the Games?
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