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P&G, the global FMCG giant, is launching a brand campaign for Ariel that aims to build an "emotional" connection with consumers and to increase its relevance to modern audiences.
Unilever has confirmed the reappointment of Mindshare as its media agency for Western Europe including the UK and PHD to the global communication planning brief for the bulk of its brands.
Unilever is set to reappoint Mindshare to its £550 million media planning and buying account in Western Europe after an intensive nine-month review process.
AkzoNobel has appointed Rapp to handle its £10 million international digital account across a portfolio of brands including Dulux.
Beiersdorf, the company that owns the Nivea brand, is to move its estimated £78 million media account for Northern Europe into MEC.
Wieden & Kennedy Portland has created a digital campaign for Old Spice to promote Danger Zone, the brand's latest scent, which features muscleman Terry Crews playing a drum set with his muscles.
Lynx has run a one-off tactical press ad in the Sun on Sunday that apologises to Prince Harry for the Las Vegas debacle, which the brand jokes may have been caused by the "Lynx Effect'"
Lynx has launched a commemorative video that features more than 30 references to its famous ads, to celebrate reaching a million fans on Facebook.
Clearblue, the pregnancy and fertility products brand, has appointed Proximity London to handle its global digital account.
Elemis, the luxury beauty and spa brand, is seeking an agency to handle its ad account.
