A landmark moment for mobile marketing
28 Mar 2013
Weve, a joint venture by the UK's biggest mobile operators, aims to capitalise on the nascent space, Arif Durrani writes.
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Pick of the week: The Guardian, BBH London
18 Apr 2013
James Swift thinks you have to love The Guardian s Margaret Thatcher press ad: "Bartle Bogle Hegarty has already done some impressive stuff for The Guardian and continues the run with this arresting ad. The Marmite comparison is near perfect as a concept and the image has impressive detail. Most...
When to respond to social media chat
25 Oct 2012 | by Jeremy Lee
Can utilising social media comments be a long-term ad strategy for brands, Jeremy Lee wonders.
Lifeline: Unilever's media business
19 Jan 2012 | by Staff
Valued at a cool £3bn, the FMCG giant's global account, now under review, will be a cherished prize.
Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
With Durex and Dr Scholl's now in the portfolio following its acquisition of SSL last year, Reckitt Benckiser is successfully putting some sex into its marketing. John Tylee reports.
Close-up: Will procurement-led roster lead to blander production?
08 Apr 2011
Unilever's decision to create its own roster of production companies hasn't been welcomed, Jeremy Lee writes.
Close-Up: P&G steps out from behind its brands
01 Apr 2011
Procter & Gamble is poised to tear up its own rulebook and profess 'ownership' of its products, John Tylee discovers.
Close-Up: My YouTube ad of the week - Perrier
06 Aug 2010 | by RICHARD HUNTINGTON, director of strategy, Saatchi & Saatchi
Brand: Perrier
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