A landmark moment for mobile marketing
28 Mar 2013
Weve, a joint venture by the UK's biggest mobile operators, aims to capitalise on the nascent space, Arif Durrani writes.
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Arena Media wins Nanoblur business
03 Apr 2013 | by Arif Durrani
Arena Media has picked up the media business for beauty and skin graft specialists Nanoblur.
Boots 'Little Me Organics' claim labelled 'misleading' by watchdog
17 Oct 2012 | by Ben Bold
Boots has been reprimanded by the Advertising Standards Authority for running an online ad for its Little Me Organics Oh So Gentle Hair and Body Wash, after a ruling that it misled consumers into thinking the product was organic.
Beiersdorf moves £78m media account to MEC
01 Oct 2012 | by Ian Darby
Beiersdorf, the company that owns the Nivea brand, is to move its estimated £78 million media account for Northern Europe into MEC.
Gillette goes outdoor for Great Start Olympic campaign
24 Jul 2012 | by Loulla-Mae Eleftheriou-Smith
Gillette, the shaving brand owned by Procter & Gamble (P&G), has unveiled a major outdoor push as part of its 'Great Start' Olympic campaign, featuring brand ambassadors Sir Chris Hoy, Liam Tancock and Tyson Gay.
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared by the Advertising Standards Authority (ASA), after it received complaints about its sexual content.
Schwarzkopf signs as headline Big Brother sponsor
03 May 2012 | by Maisie McCabe
Schwarzkopf, the Henkel-owned brand, has signed a £2 million deal to become the headline sponsor of Channel 5's Big Brother, Celebrity Big Brother and Big Brother's Bit On The Side.
ASA raps Scotland's panda 'gift' claim
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The Scottish Government has been banned by the Advertising Standards Authority (ASA) from running an ad that celebrates the arrival of two giant pandas at Edinburgh zoo, because it implied the animals were a free gift.
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
The UK's commercial television sector has continued to attract advertising spend since December and remains on track to achieve growth of 1% in 2012, according to ZenithOptimedia.
Public unruffled by 'sexy' outdoor ads
28 Feb 2012 | by Maisie McCabe
Skimpily dressed models advertising swimwear, lingerie and perfume on billboards do not cause widespread offence to the public and are considered less offensive than TV ads, according to research from Outdoor Media Centre (OMC).
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