The best that can be said of a UK ad industry preoccupied with the here and now is that it has only ever supported the History of Advertising Trust now and then. The fact that HAT s headquarters is in the Norfolk village of Raveningham may have something to do with the disinterest. But, whatever the...
Nick Hornby s High Fidelity , published in 1995, is probably to blame. As well as leading to a not very good film starring John Cusack with the action (such as it was) shifted from North London to Chicago, it helped lead to a national obsession with lists. Here at Campaign, we too indulge in a bit...
The trade body operates alongside other RadioCentre teams in what is the medium's UK nerve centre, Simon Redican writes.
A popular mascot could boost your brand's sales, but it should not outstay its welcome - keeping the advertising strategy fresh is key. If you believed the rumours circulating earlier this year, we'd seen the last of Comparethemarket.com's band of meerkats.
This one's for any ladies out there who have not yet succumbed to the weekly browbeating by the BBC to get you to buy a Countryfile calendar.
With the golden anniversary of the Media Business Course a year away, it is gratifying to see it in such rude health. To state the bleeding obvious, we re in the grip of a punishing recession. Recruitment, headcount and staff training are often the first ports of cull for agencies in turbulent times....
Media buyers and outdoor agencies are not seeing the value of the digital screen network, its chairman tells Maisie McCabe.
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
What do Stewart Easterbrook, Steve Parker, Chris Locke, Iain Jacob, Hal Pearson, John Davidson, Ian James, Jim Kite, Nigel Waring, Matt Blackborn and Richard Law have in common? The answer is that they all form the management team of Starcom MediaVest Group and they are all men. Since Matt James...
Is more detailed data likely to transform the industry, Alasdair Reid asks
to remove filters