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The best that can be said of a UK ad industry preoccupied with the here and now is that it has only ever supported the History of Advertising Trust now and then. The fact that HAT s headquarters is in the Norfolk village of Raveningham may have something to do with the disinterest. But, whatever the...
Nick Hornby s High Fidelity , published in 1995, is probably to blame. As well as leading to a not very good film starring John Cusack with the action (such as it was) shifted from North London to Chicago, it helped lead to a national obsession with lists. Here at Campaign, we too indulge in a bit...
Q: I'm creating a Christmas TV campaign for a client and they're insisting on using a celebrity. I hate the idea but they're dead set on roping in some Z-lister to front the campaign.
An office's energy and attitude should reflect the city that it's in, Bartle Bogle Hegarty US's John Patroulis believes.
Beta has been appointed as the pan-European lead digital agency for the Avis and Budget car rental brands.
Zoopla Property Group, the online property portal, has appointed Beattie McGuinness Bungay to handle the advertising for its Primelocation brand.
DHL, the logistics company, has hired Razorfish as its global lead digital agency.
Rentokil Initial, the multinational facilities company whose interests span catering, parcel-delivery, hygiene and pest control, is looking for an agency to handle its global advertising account.
Havas, the French group behind Euro RSCG and MPG, has unveiled a 9% rise in net income to €120m (£100m) for 2011.
Maurice Levy, chairman and CEO, Publicis Groupe talks about doing business in the Eurozone during the debt crisis.
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