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Claire Beale editor, Campaign A lot of time has been taken making a lot of decisions in the compilation of this year s Annual . But one of the toughest decisions we took was to stick with our usual categories. Again, we have nominated an Advertising Agency of the Year, a Digital Agency of the...
Dear Jeremy, I am a business director on a large UK-based brand in Slough. I have been asked by the client to find someone senior currently assigned to the account to do a six-month client-side secondment. I don t want to send my top talent as they will refuse or defect. But neither do I want to send...
Boy, this year has gone fast. Remember the Olympics? Feels like a lifetime ago, doesn t it? It only finished 12 weeks ago. Can you remember what you did the weekend before last? Struggling? How about the most exciting thing to happen in media in Q1 2012? Taking a while? It s easy to get to the end...
I write a lot about journalism here, which isn t really part of my brief. Reading a fascinating new report on the Tow Center for Digital Journalism website, I realised why. It s because although advertising and journalism have only really been connected by historical accident, so much of what needs...
Last week s British Arrows Craft Awards, following last month s Big Awards, marks the end of the awards season. Yet a new year of award shows are on the horizon. After the prize-giving the other night, there was the usual talk about how today s creative work is not as good as yesteryear s. It s the...
Dear Jeremy, why do so many television commercials on air just now spend valuable time telling me it s Christmas and filling their spots up with Santas, snow and sleighs? Don t they know we know it s that time of year? I can tell you don t know anything about advertising. (I was about to say "I can...
The combined weight of the ITV sales team almost caused the stage to buckle as they piled up to prise their gong for TV Sales Team of the Year from Alex James at the Campaign Media Awards. Their cause for celebration was understandable and it shows just how far the sales team has come despite (or...
My dad always told me to "celebrate my differences". It was good advice. We re not all the same. Nor should we want to be. Especially in an industry like ours, where it s vital that we understand differences. Our role as a communication agency is to help our clients change consumer behaviour, change...
It s become something of a social media clich there s a "future of news" conference somewhere, there s a lot of Twittering about it, probably with a slightly ungainly hashtag, and then, before long, someone will say something like: "It s very well all this complaining why don t you spend the time...
It's always staggering to see agency financial reports laid bare in the annual Kingston Smith W1 performance survey. A favourite, though frustratingly opaque, chart is the one listing the highest-paid agency directors. Perhaps it s not surprising that the UK s biggest ad agency, Abbott Mead Vickers...
