Does London need another creative agency? When it's Droga5, the answer is in the affirmative.
That funeral really had an impact. Richard E Grant leaving a bouquet of vegetables outside the church in memory of Richard Griffiths, Uncle Monty in Withnail And I, was a truly moving touch.
19 Apr 2013
| by Jeremy Bullmore
As you're probably aware, Baroness Thatcher died quite recently. Many people have used this event as an excuse to punt their own pet theories about everything from presidential politics to the poverty gap. What lessons, if any, can the marketing and advertising worlds draw from the life, work and character...
Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses.
Sometimes the most useful thing is a phrase or story that crystallises a thought or idea. Here are three that work for me.
I once worked for a media director who d been well-trained to never talk about problems, only opportunities. Talking about how the internet might change everything, he said: "We...
18 Apr 2013
| by Harris Diamond
Danny Rogers and I recently moved from the world of PR into the broader one of advertising and marketing services.
18 Apr 2013
| by Jonathan West
I should probably be hinting at how incredibly busy I am in every sentence of this column.
As I write, M&C Saatchi's "best-ever client" is about to be cremated. Let's hope it ultimately finds a replacement. But this is a serious point. Margaret Thatcher, love her or loathe her, was a truly great brand.
Will people pay for general news online? Not if they can get it elsewhere for free. Which is why the new strategies behind the pay models for the Telegraph brands - and, later this summer, The Sun - are rooted in more than selling generic news.
11 Apr 2013
| by Mainardo de Nardis
My weeks are unfortunately measured not in hours and days, but in mileage and time zones, so I always try to plan my travelling well in advance - an effort that usually ends up proving that truism: "The best laid plans of mice and men often go awry."