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You ve probably seen the M ller-Lyer illusion. There are two vertical lines next to each other. Each has lines making an arrowhead at the top and bottom. The arrowheads on the left-hand line point inwards; the ones on the right-hand line point outwards. And here s the illusion: the centre lines appear...
Remember the kerfuffle about the company selling deeply offensive T-shirts on Amazon? They had horrible slogans such as "Keep calm and rape a lot" and "Keep calm and choke her". People were rightly upset that Amazon was selling these things and demanded that they be withdrawn. They were. And then...
My favourite conference is one I never go to. It s called Strata and it s about, basically, the intersection of business and "big data". I like it because it seems to be the moment when a lot of very clever data people realise they need to communicate something to a more general audience and all sorts...
"I know, let's ban the advertising." It's an increasingly common edict from government when tackling any sort of societal-behavioural problem.
You're probably fed up with stories about big data and the Obama election victory by now. It's a shame - it's a story I'd loved to have written.
Our School Reports issue is always something of an historical document, reflecting on agencies' progress over the past year before analysing their fitness for the year ahead. But never have the two ends of this equation been more disconnected.
