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How does one reconcile a lack of trust in advertising with the continuing effectiveness of advertisements? There s no reliable evidence that public trust in something called advertising has, in fact, seriously declined. But even if it has, it wouldn t seriously diminish the effectiveness of any given...
Dear Jeremy, why do so many television commercials on air just now spend valuable time telling me it s Christmas and filling their spots up with Santas, snow and sleighs? Don t they know we know it s that time of year? I can tell you don t know anything about advertising. (I was about to say "I can...
You're probably fed up with stories about big data and the Obama election victory by now. It's a shame - it's a story I'd loved to have written.
