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Facebook created something of a stir last week when it unveiled its first UK advisory board, comprising senior brand and agency marketers.
Coming back from a two-week family holiday in a Wi-Fi-free and telephone-signal-challenged wilderness, it's a relief to overcome the separation anxiety I've felt from the outside world and be reconnected with all the digital tools that help me keep in touch.
The week starts with a question. How would a digestive biscuit taste if you dunked it in peppermint tea? Probably horrible, the marketing team think.
Media research may be improving in accuracy in silos but, overall, we are building the Tower of Babel.
Warning! I'm going to bang on about the Internet of Things again. I'm sorry, but there it is. I'll tell you why at the end. But, for now, I want you to say Hello and Goodnight to a lamppost and a lamp.
First of all: "hello". It is a privilege to be running one of Britain's oldest and greatest business titles. I look forward to meeting many of you in the coming weeks. I want to hear your views on the industry; on the killer trends; and on Campaign , which is here to keep you informed, help with...
You're probably fed up with stories about big data and the Obama election victory by now. It's a shame - it's a story I'd loved to have written.
I imagine you ve done your 2013 planning by now. I hope so. But here s a thought why don t you pop open that spreadsheet and insert a new line and a new budget item and call them both Weather Disaster Response. It s bound to come in handy. Me and my family were in New York the other week, during...
Before I start, I'd like you all to do something for me.
For an agency that was born on the same tide as PHD and Manning Gottlieb OMD, Arena Media - formerly known as Booth Lockett Makin - has had a slightly different route to shore.
