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Goodstuff's brief was to reposition the Ann Summers brand for a new audience whose perceptions are outdated and having a negative impact on the business.
To meet the challenge of making Ikea synonymous with the bedroom, and so drive double-digit growth in bedroom furniture sales, Vizeum's campaign was designed to send the nation "happy to bed".
Vizeum's brief was to make the Ikea brand synonymous with bedroom furniture and drive double-digit growth in bedroom furniture sales.
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
Jeremy Lee picks John Lewis' "the journey" by Adam & Eve/DDB:
Jeremy Lee doesn't find Saatchi & Saatchi's spot for Weight Watchers particularly appetising:
Anne Cassidy is not a fan of Littlewoods' cynical Christmas ad, created in-house:
Ben Hall pities Stacey Solomon in the latest Iceland ad by Tom Reddy Advertising:
Matt Williams thinks that Adam & Eve's "long wait" spot for John Lewis is easily the winner in this year's battle of the Christmas campaigns:
Anne Cassidy won't be taking style tips from Diane Vickers in the latest Very ad by VCCP:
