Campaign Media Awards 2012 - Best Financial, Corporate and Utilities Campaign: Statoil
22 Nov 2012
UM's brief was to make Statoil known and relevant among "informed elites": those in government, science and big business that shape energy policy.
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The Year Ahead For...The City
10 Jan 2013
Paul Richards expects a positive 2013 for ad groups that balance the use of their capital and develop new revenue streams in fast-growing areas.
Campaign Media Awards - Best Use of Research: Gocompare.com
22 Nov 2012
Carat recognised that, in the price-comparison marketplace, share of voice is crucial, but that pursuing it excessively could result in a TV arms race that could end up unprofitable for everyone.
The Right Track
15 Nov 2012
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
Pick of the Week - JWT London, HSBC
29 Mar 2012
Jeremy Lee picks JWT London's "serious play" film, which promotes HSBC's sponsorship of the Hong Kong Sevens:
The Year Ahead For ... the City
12 Jan 2012 | by Alex DeGroote
Alex DeGroote sees opportunities in TV advertising amid the Olympics and companies in sound financial shape, despite the tough economy.
Turkey of the Week - Adam & Eve/Halifax
29 Sep 2011
Jeremy Lee goes comatose with Adam & Eve's debut spot for Halifax:
How banks can re-build trust through advertising
02 Sep 2011 | by Jamie Robertson
The 'poor' banks have had a torrid time of it lately.
Campaign Big Awards 2010: Financial, Corporate & Utilities winners
28 Oct 2010
View all of the winning campaigns from the Financial, Corporate & Utilities category.
What Next in Digital: Data is digital way forward
25 Jun 2010 | by Suzanne Bidlake, associate editor (reports)
Digital is loudly and proudly declaring its data credentials, and aiming for respectability in the next evolution in online.
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