The Year Ahead For...Media planning
10 Jan 2013
The Olympics, Jubilee and Euros are behind us, but media planners won't suffer a hangover in 2013, Stuart Sullivan-Martin says.
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The Year Ahead For...Account planning
10 Jan 2013
Advertising may be a more complex beast, but Charles Vallance wants planning to get back to basics: laying foundations for great work.
The Year Ahead For...Technology
10 Jan 2013
Mel Exon predicts a 'real world web' in which functions of the internet are applied to the physical world. What does this mean for brands?
The Year Ahead For...Social media
10 Jan 2013
Jamie Kenny expects more defined strategies from brands, bigger investments in the medium and better tools to measure its effectiveness.
The Year Ahead For...Content
10 Jan 2013
Dean Baker reckons even if most brands don't aim to be media owners, content is still key to building their reputation and boosting sales.
The Year Ahead For...Television
10 Jan 2013
Jon Horrocks suggests the TV market will benefit from the popularity of online video, but agencies have to keep up by altering their buying habits.
The Year Ahead For...Newspapers
10 Jan 2013
Amy King sees tablets changing the print world, with more digital titles, new opportunities for agencies and research improving the trading process.
The Year Ahead For...Magazines
10 Jan 2013
Alistair MacCallum believes magazines must learn to work across multiple devices and evolve their propositions in the digital space.
The Year Ahead For...Outdoor
10 Jan 2013
Roy Jeans predicts three key developments for out-of-home: interactivity, bigger audience reach and an increase in 'destination' sites.
The Year Ahead For...Radio
10 Jan 2013
Charlie Yeates expects to see a consolidated radio market with bigger brand names, talent integration and digitally minded business models.
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