The campaign that improved lives, not profits
09 May 2013
Laurie Smith reveals how Leo Burnett reached out to inspirational women to help the plight of underprivileged girls.
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There is an increasingly febrile atmosphere surrounding advertising. Not necessarily emanating from practitioners but from interest groups and politicians seeking to protect children from certain types of commercials. In April, a lobby group wrote to The Daily Telegraph to urge an outright ban on...
Laurie Smith reveals how Leo Burnett reached out to inspirational women to help the plight of underprivileged girls.
Jeremy Lee is moved by Marie Curie Cancer Care s TV ad: "Gulp. I defy even the stoniest of hearts not to be affected by this spot that shows how our last moments are as important as our first." It was created by Ben McCarthy and Seb Housden, and directed by Tom Tagholm through Blink.
Adam Scholes takes us to the front line in Afghanistan, where JWT is shooting its audacious live campaign for the TA.
Campaign's selection of media news and views of note in the week before 22 February 2013.
When Mother created a wise and witty character called Frank who gave drug advice to young people, the team had no idea he would become so popular. Frank is now celebrating his tenth birthday. By Sophie Spence.
What did the industry learn from the Twitter election, Alasdair Reid asks.
Why Moray MacLennan wants the ad industry to help entrepreneurs build a future for Europe.
Does use of HMG name suggest a joined-up comms approach or is it set to fail, John Tylee asks.
Was Asylum Films justified in accusing Leo Burnett of foul play over a reshot ad, John Tylee asks.