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The best that can be said of a UK ad industry preoccupied with the here and now is that it has only ever supported the History of Advertising Trust now and then. The fact that HAT s headquarters is in the Norfolk village of Raveningham may have something to do with the disinterest. But, whatever the...
Nick Hornby s High Fidelity , published in 1995, is probably to blame. As well as leading to a not very good film starring John Cusack with the action (such as it was) shifted from North London to Chicago, it helped lead to a national obsession with lists. Here at Campaign, we too indulge in a bit...
Media buyers and outdoor agencies are not seeing the value of the digital screen network, its chairman tells Maisie McCabe.
Is more detailed data likely to transform the industry, Alasdair Reid asks
The Mail titles' new ad director plans to work closely with clients to make its tablet edition a success, Alasdair Reid writes.
A champion of the free CD is trialling a new promotion.
