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Can the seven new social groups help marketers gain more insight into consumer behaviour, Alistair Green wonders.
Sir John Hegarty provided one of the more memorable quotes from last week s Advertising Week Europe conference. Talking about that horrible expression "big data", the current vogue and an altar at which many agencies are genuflecting, he pointed out that "supermarkets had so much customer data coming...
Media buyers and outdoor agencies are not seeing the value of the digital screen network, its chairman tells Maisie McCabe.
The answer to what an inventive organisation means no longer comes from CTOs. Amelia Torode meets el Bulli's head chef.
In the ultra-competitive tablet market, the effectiveness of the ads could be key. Matthew Chapman assesses the contenders.
What lies behind the recurring criticism of direct work at awards ceremonies, John Tylee asks.
What really went wrong at the one-time Agency of the Decade, and can CHI help resuscitate the agency, Jeremy Lee asks.
A dearth of gongs in Cannes asks questions about the quality of UK entries, Sara Kimberley writes.
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