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Far from the stereotypes of gamers being introverted and susceptible to anti-social behaviour, the latest research conducted by Omnicom's PHD demonstrates the more games you play, the more motivated you are.
Pay dropped for almost all agency roles in the past year, according to the Marketing Agencies Association, which has more than 80 members in the digital and integrated space.
Around half of consumers find digital ads invasive, distracting and annoying, although they are more popular in the UK than in France and Germany, according to results of a study unveiled by Adobe today.
View pictures from Media360, featuring the tenth anniversary party, workshops with Virgin and Channel 4, and the Decade of Achievement awards.
Twitter and WPP have signed a deal that will see the ad giant integrate Twitter data into its media and analytics platforms, and will include the launch of data products.
Havas Media Group has acquired "big data" specialists MFG Labs for an undisclosed sum, to further boost core analytics across group agencies.
Omnicom, the owner of the BBDO and OMD networks, reported pre-tax profits of $331m (£216m) in the first quarter of 2013, down 0.8% year on year, despite revenue rising by almost 3%.
You ve probably seen the M ller-Lyer illusion. There are two vertical lines next to each other. Each has lines making an arrowhead at the top and bottom. The arrowheads on the left-hand line point inwards; the ones on the right-hand line point outwards. And here s the illusion: the centre lines appear...
Digital ad spend surpassed £5bn in the UK for the first time in 2012, after an overall 12.5% year-on-year increase was fuelled by mobile adspend more than doubling to £526m.
Campaign has now published its 2013 School Reports online with extra detail on how agencies rated their own performance.
