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MEDIA360: 'Bland data' is not enough, says RSA's Markey

Analytics and creativity must come together for clients to make the most of big data said Pete Markey, chief marketing officer of RSA Insurance, at Media 360.

New business leagues (26 October 2012)

Abbott Mead Vickers BBDO wins the £2.5m Financial Services Compensation Scheme account, while MPG Media Contacts lands the £2m Your Move brief.

New business leagues (14 October 2011)

Maxus takes the lead in the Media league this week after winning the Karcher account

Pick & Turkey league (01 April 2011)

The new television spot for Visa gets Matt Williams into the Olympic spirit but Jeremy Lee sees nothing but turkey in the latest Bernard Matthew's ad.

Pick & Turkey league (28 Jan 2011)

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?

UK adspend returns to double digit growth

The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half of 2010, according to Nielsen's latest Global AdView Pulse report.

Pick & Turkey league (24 Sep 2010)

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?

Pick & Turkey league (17 Sep 2010)

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?

Pick & Turkey league 2010

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?

Global ad spend rises 12.5% in Q1

Global advertising spend grew 12.5% to $110bn (£73.2bn) in the first quarter and has "turned the corner", according to Nielsen's latest Global AdView Pulse report.


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