McCann hires TBWA's Al-Zaidy for strategy
02 May 2013 | by James Swift
McCann London has poached Zaid Al-Zaidy, the chief strategy officer at TBWA\London, to take the same role, replacing Nikki Crumpton.
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Sony is shaking up its global agency relationships, with reviews of the mobile and electronics media accounts coinciding with the appointment of Adam & Eve/DDB to handle global advertising for Sony Mobile.
McCann London has poached Zaid Al-Zaidy, the chief strategy officer at TBWA\London, to take the same role, replacing Nikki Crumpton.
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